Buyers keen to go green for more favourable mortgage rates

Our research has also found a significant 81% of prospective buyers, including first-time buyers, are planning to make energy efficiency improvements to their future homes. 

The motivations behind these improvements are varied. The primary reason, cited by 58% of buyers, is wanting to lower their monthly utility bills. This is largely driven by the desire to reduce household running costs, as they grapple with the ongoing cost-of-living crisis and concerns that costs (such as energy bills) will remain elevated. 

Others also cited financial benefits as a key driving factor, with 22% of prospective buyers hoping that these energy efficient changes could potentially lead to more favourable mortgage deals. Other reasons included 36% believing that these upgrades will enhance the overall liveability of their properties. Meanwhile, for 32%, these improvements are seen to make their homes more desirable when it’s time to sell.

Additionally, there is a growing trend of awareness of how energy efficient homes can have a positive impact on the environment. 44% believe that making their homes more energy efficient is beneficial for the environment.

This marks an increase from similar research conducted by MAB last year, which found that 36% of potential homebuyers are considering a higher EPC rated property to be more eco-friendly and able to reduce their impact on the environment. This uptick highlights a growing desire among buyers for properties that align with sustainable practices, including the potential for mortgages that reward energy efficient homes. 

However, with interest rates currently high, the availability and affordability of such mortgages have become more challenging. For those who don’t plan to make their homes more energy efficient, the primary barrier is perceived high upfront cost, with half (51%) of these prospective buyers admitting that the changes are too expensive. 

Given that the cost of energy efficient upgrades remains a major barrier for many buyers, it’s therefore crucial for both the government and financial institutions to collaborate on solutions that support homeowners in making these environmentally beneficial changes, while ensuring they remain financially viable. This could involve incentives, subsidies, or innovative financing options tailored to promote sustainable homeownership.

Ben Thompson, Deputy CEO at Mortgage Advice Bureau, commented: "The strong interest in energy efficiency upgrades highlights buyers' willingness to retrofit their property, however, they must be supported and enabled to do this. The UK’s housing stock is some of the leakiest in Europe, and to be successful in the race to net zero, this will need to be tackled. 

"This is something both the mortgage industry and the government will need to work on together. By enhancing the attractiveness of green mortgages through increasing the amount that can be borrowed, a lower rate or cashback, for example, could be a powerful tool in helping to transition to a more sustainable and environmentally friendly housing sector.”